The Blog Writer
The internet does not need another blog post.
It got about seventy million of them last month anyway. We are, regrettably, part of the problem — but only the part that checks its sources first.
This is a writing tool with one strange hang-up: it will not publish a number it cannot trace back to somebody who actually counted. Everything below is a demonstration of that, including the bit where it calls out a statistic it could not stand up.
The pile
What we are all shouting into
- Posts a month
- 70M
- Comments a month
- 77M
- Zero Google traffic
- 96.55%
- Words, average post
- 1,333
- Report strong results
- 21%
The first two are WordPress.com’s own count of what its users publish, and that is one platform. The 96.55% is Ahrefs, from a sample of roughly fourteen billion pages: not “low traffic” — zero. The last two come from Orbit Media’s survey of 808 working bloggers, which is also where you learn that four out of five of them are having a worse time than they admit at parties.
Sources, since that is rather the whole point: WordPress.com activity · Ahrefs, 2023 · Orbit Media, 2025.
The one that got away
Somebody made up a number and everyone repeated it
You will read, more or less everywhere, that 7.5 million blog posts are published every day. It is a great statistic. It is on slide decks. It is in pitch emails. It has been cited by people who cite things for a living.
Follow it back and it dissolves. Aggregators citing aggregators, in a circle, with no original research anywhere at the bottom of it. One of the pages repeating the figure cheerfully concedes there is “no official internal information available from WordPress.” The number appears to have been born, not measured.
That is the failure mode this thing was built against. A statistic with a source is worth more than a statistic that sounds good, and telling them apart is most of the job.
How it goes
Four things happen, in a bad mood
- Researchgo and find out
- Arguea second opinion, hostile
- Writethe easy part, honestly
- Judgecan refuse to publish
The interesting stage is the second one, whose entire job is to attack the first one’s homework. The interesting outcome is the fourth, which can wave an article through, send it back, or kill it outright. Killing is a real option and it has been used. Nobody enjoyed it.
House rules
Four, non-negotiable
- Never invent a link. If it does not resolve, it does not ship.
- Never publish on its own. A person presses the button, every time.
- No guessing at facts about the product. Missing is missing — say so rather than estimate a figure into existence.
- No skipping ahead, however confident it feels.
Colophon
Built by Prakhar Raj Shakya — X · LinkedIn.
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